privacy policy
Effective Date: September 9, 2026
Last Updated: September 9, 2026
Serendipity Catering LLC ("Serendipity Catering," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy applies to our website (https://serendipityvirginia.com), our digital lead capture forms, Google Ads campaigns, SMS communication channels, and all related catering and event services.
1. Information We Collect
We collect personal information directly from you when you submit an inquiry form, call our team, request a quote, or interact with our website:
Contact Information: Name, email address, physical address, and mobile phone number.
Event Details: Event date, venue selection, guest count estimates, budget ranges, menu preferences, and event vision notes.
Automated Website & Device Data: IP address, browser type, operating system, referring URL, pages visited, and interactions recorded via browser cookies, web beacons, and tracking pixels (including Google Analytics 4 and Google Ads tags).
2. How We Use Your Information
We use the information collected to:
Deliver custom catering estimates, verify date availability, and coordinate event logistics.
Contact you via phone, SMS, or email regarding your event inquiry.
Process contracts, invoices, and retainer payments.
Optimize website performance, analyze marketing campaigns, and serve relevant advertising via Google Ads.
3. Mobile Terms & SMS Communications (10DLC Compliance)
When you provide your mobile phone number through our website forms or direct communications, you consent to receive conversational, informational, and customer service text messages from Serendipity Catering.
Types of Messages: Follow-up inquiries, scheduling notifications, consultation reminders, quote updates, and event coordination updates.
Message Frequency: Message frequency varies based on your event planning stage and active inquiries.
Message and Data Rates: Message and data rates may apply depending on your mobile carrier and plan.
Opt-Out & Support: You can reply STOP to any text message at any time to unsubscribe from SMS messaging. To request assistance, reply HELP or contact us directly at 540.779.0388 or info@serendipityvirginia.com.
4. Strict Mobile Data Privacy & Non-Sharing Commitment (CR6002 Compliance)
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Specifically:
Mobile phone numbers and SMS opt-in consent collected through our lead capture forms, calls, or digital properties are used exclusively for direct communications between you and Serendipity Catering.
Text messaging originator opt-in data and consent will never be sold, rented, leased, bartered, or shared with third parties, affiliate networks, or external partners under any circumstances.
5. Third-Party Service Providers
We do not sell, rent, or trade your personal data. We only share personal information (excluding mobile opt-in data) with trusted third-party service providers strictly necessary to execute our business operations, including:
Event Management & CRM Systems: Platforms such as Tripleseat used to manage event booking files, dietary details, and lead routing.
Payment Processors: PCI-compliant gateways used to process secure retainer and balance transactions.
Hosting & Analytics Partners: Infrastructure and analytics providers that host our website and monitor site reliability.
All third-party partners are bound by strict confidentiality agreements and are prohibited from utilizing your personal data for any independent purpose.
6. Cookies, Google Ads, and Conversion Tracking
Our website utilizes cookies and digital identifiers to ensure core site functionality, track conversions, and deliver tailored advertising:
Google Analytics 4 (GA4): Tracks aggregated website traffic metrics and conversion events (such as contact form completions) to evaluate site performance.
Google Ads & Remarketing: Uses conversion tracking (such as Google Click Identifiers / GCLID) and retargeting tags to display relevant advertisements to users who have previously visited our site.
Managing Your Preferences: You can instruct your browser to refuse all cookies or notify you when a cookie is sent. To opt out of Google's personalized advertising, visit Google Ads Settings or the Network Advertising Initiative (NAI) opt-out tool.
7. Data Security and Retention
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, destruction, loss, alteration, or disclosure. We retain your personal data only as long as necessary to fulfill the operational purposes described in this policy, satisfy contractual and event obligations, or comply with Virginia state legal, accounting, and tax requirements.
8. Your Rights & Choices
You have the right to:
Access, review, update, or request the deletion of your personal information.
Opt out of email marketing communications by using the "Unsubscribe" link included in commercial emails.
Opt out of text messages immediately by replying STOP to any SMS sent from our team.
Submit requests regarding your stored personal data by emailing info@serendipityvirginia.com.
9. Contact Information
For questions, privacy inquiries, or opt-out requests, contact Serendipity Catering at:
Company: Serendipity Catering LLC
Address: Culpeper, VA
Phone: 540.779.0388
Email: info@serendipityvirginia.com
Website: https://serendipityvirginia.com